Meta, the tech giant formerly known as Facebook, is set to revolutionize the wearable tech industry once again by introducing its next-generation AI-powered smart glasses. After the massive success of the Ray-Ban Meta Smart Glasses, which seamlessly blended fashion with artificial intelligence, Meta is now collaborating with Oakley and Prada to diversify its smart glasses portfolio. These new AI eyewear models are expected to cater to two very different user bases—sports enthusiasts and luxury fashion lovers.
The announcement comes on the heels of Meta’s continued success in the smart glasses segment, with over 2 million units sold since the debut of the Ray-Ban Meta collection in late 2023. With projections to manufacture 10 million smart glasses per year by 2026, Meta is aggressively positioning itself as a leader in the AI wearables market.
Oakley x Meta: A Sporty AI Revolution Launching June 20
The first of Meta’s new collaborations will go live on June 20, 2025, as the company teams up with Oakley, a brand synonymous with performance sportswear and eyewear. The new product, developed under the “Oakley | Meta” collaboration, was teased recently via Instagram, where a sneak peek of the design revealed a sleek, futuristic look built on Oakley’s signature Sphaera sports frame. These glasses are specifically engineered for individuals with active lifestyles—cyclists, runners, tennis players, and winter sports athletes will find this product particularly appealing.
Unlike the Ray-Ban glasses, the camera placement in the Oakley version is more center-aligned, giving users a more natural point-of-view recording experience. This change is a major design shift, and it’s expected to enhance the quality of both live streaming and video capture, especially during fast-paced movement. The glasses are weather-resistant, further solidifying their status as a rugged and reliable accessory for outdoor use.
In terms of features, Oakley Meta Smart Glasses come equipped with Meta’s advanced AI assistant, allowing for voice commands, real-time translation, hands-free phone calls, Spotify integration, and even livestreaming to Instagram or Facebook. The price is expected to be around $360, which translates to approximately ₹31,000–₹35,000 INR, depending on import duties and local taxes.
With this launch, Meta is clearly targeting the fitness tech space, merging Oakley’s sporty aesthetics and durable design with the cutting-edge features of Meta’s AI platform. These smart glasses are designed not only to enhance athletic performance but also to bring real-time digital assistance into the physical world.
Prada x Meta: High Fashion Meets High Tech
Following the Oakley launch, Meta will soon roll out another game-changing product, this time in collaboration with Prada, the globally recognized luxury fashion house. While the launch date hasn’t been officially confirmed, the Prada x Meta AI Smart Glasses are currently in development and are expected to debut later in 2025.
Prada’s eyewear line is already known for its bold and thick temples, which make it an ideal partner for smart glasses technology. These thicker frames allow for the easy integration of cameras, batteries, and microchips without compromising the overall design. The Prada smart glasses will likely feature the same intelligent capabilities as their predecessors—voice-enabled Meta AI, image capturing, music streaming, and augmented reality features.
What makes this upcoming release particularly exciting is its appeal to the high-end fashion market. Prada’s entrance into the tech space signals a strong shift towards luxury tech accessories, making wearable AI a status symbol as much as a functional device. The price point is expected to be significantly higher than the Oakley or Ray-Ban models, positioning these glasses as premium lifestyle products.
Comparing Meta’s Three AI Smart Glasses: Ray-Ban, Oakley, and Prada
With three distinct models now forming Meta’s AI eyewear lineup, the company is taking a strategic approach to segmenting the market. The Ray-Ban Meta Smart Glasses, which were launched in 2023, cater to general consumers who want a blend of classic style and smart functionality. They feature side-mounted cameras, voice control, music streaming, and social media integration.
On the other hand, the upcoming Oakley Meta Smart Glasses are purpose-built for performance, featuring a rugged, outdoor-ready design, central cameras for better action recording, and enhanced weather resistance. These glasses are aimed at a demographic that values durability, fitness tracking, and functional tech during high-intensity activities.
Meanwhile, the soon-to-be-launched Prada Meta Smart Glasses are designed for those who prioritize luxury, elegance, and brand prestige. While they will offer similar technical features as the other two models, their key differentiator lies in design, exclusivity, and appeal to a fashion-conscious audience.
Each model serves a unique purpose, allowing Meta to expand its customer base and enter markets that combine technology with lifestyle, fashion, and utility.
Meta’s Vision: Building the Future of AI Wearables
Meta’s push into the smart glasses sector is part of a broader strategy to dominate the next era of wearable technology. While other players like Snapchat (Snap Spectacles), Google with Warby Parker, and Apple’s Vision Pro are exploring the AR and smart glasses space, Meta’s approach is distinct: rather than focusing purely on augmented reality, it is integrating AI-first capabilities that make everyday interactions smarter and more efficient.
The Ray-Ban, Oakley, and Prada collaborations demonstrate Meta’s unique ability to merge cutting-edge technology with everyday fashion, allowing users to stay connected, informed, and entertained without looking overly tech-savvy or futuristic. This emphasis on discreet innovation could be key to achieving widespread adoption of wearable AI.
Moreover, Meta has invested heavily in AI infrastructure, ensuring that the glasses offer not just passive features, but context-aware responses, conversational abilities, and real-world understanding. This makes them more than just a camera-and-speaker combo—they become an extension of your digital assistant, always available through voice or gesture.
Challenges and Considerations
Despite the excitement, Meta’s smart glasses face several challenges, especially around privacy and public perception. Many users remain wary of being recorded without consent, and there are still limited regulations in many regions governing AI wearables in public spaces.
The potential for misuse—whether through unauthorized surveillance or data collection—is a growing concern. Meta has addressed this by including LED indicators that light up during recording, but questions remain about data security, storage policies, and user control over personal data.
There’s also the question of battery life, comfort during extended wear, and whether the tech features will truly justify the cost—especially in the luxury market with Prada.
The Future of Smart Glasses: Mainstream or Niche?
Meta’s ambitious expansion into the smart glasses segment indicates a strong belief that AI eyewear will soon become mainstream. By combining style, functionality, and artificial intelligence, the company is hoping to normalize smart glasses in everyday life—whether at the gym, at work, or on the runway.
If Meta succeeds, these smart glasses could become as common as smartphones or smartwatches, giving users hands-free access to digital tools like navigation, real-time translation, voice assistants, and immersive content. This would mark a significant shift in how people interact with the internet and with each other.
With Oakley and Prada now in the fold, Meta’s smart glasses portfolio is growing not just in numbers, but in versatility, appeal, and sophistication.
Meta’s latest collaborations with Oakley and Prada show that the future of wearable technology is not just smart—it’s also stylish, sporty, and sophisticated. By bridging the gap between fashion and function, Meta is creating smart glasses that don’t just serve a purpose—they make a statement.
The upcoming Oakley launch on June 20 is a significant step toward bringing AI to the fitness world, while the Prada smart glasses hint at a luxurious future where technology blends seamlessly with high-end fashion.
Whether you’re an athlete, a trendsetter, or a tech enthusiast, Meta’s expanding lineup offers something tailored just for you.
