In a significant step toward the digital transformation of India’s automotive retail sector, AdGlobal360 (AGL), a leading marketing technology solutions provider headquartered in Gurugram, has entered into a strategic collaboration with Bajaj Auto Ltd. Probiking, the division managing the iconic KTM and Triumph brands. This partnership has already shown impressive results, with over 400 dealerships across India successfully onboarded onto AGL’s proprietary platform, Glocal360, in just three months. This achievement marks a key milestone in building a future-forward, hyperlocal marketing ecosystem for India’s rapidly evolving two-wheeler industry.
Glocal360: Empowering Dealerships Through Localized Technology
At the heart of this collaboration is Glocal360, a robust MarTech platform developed by AdGlobal360. True to its name, the platform offers a “global vision with a local mission,” enabling large national brands to operate with highly localized precision at each dealership level. Designed for ease of use and efficiency, Glocal360 allows Area Sales Managers (ASMs) and dealer partners to run targeted marketing campaigns that directly address the unique needs and preferences of their local customer base. The platform is being extensively used to enhance store discoverability, engage local audiences, and respond to consumer intent in real-time.
Among its most innovative features is TrendVizor, a powerful insights engine that provides granular data on campaign performance. This allows users to make informed decisions and refine their outreach strategies with precision. Another key feature, GeoBiz Manager, focuses on improving dealer discoverability on platforms like Google through advanced profile management, ensuring that potential customers can easily find dealership locations and relevant contact information online.
Transforming KTM and Triumph Dealerships Across India
For Bajaj Auto, one of India’s most respected two-wheeler manufacturers, the Probiking division is synonymous with premium motorcycles. With the inclusion of KTM and Triumph, the brand is serving a segment that expects performance, style, and an exceptional customer experience. To meet these expectations across diverse Indian cities and towns, Bajaj recognized the need for a marketing approach that could go beyond standardization and address the local flavor of each region.
The rollout of Glocal360 across 400+ KTM and Triumph dealerships has enabled the brand to take a bottom-up marketing approach, where dealerships are now equipped with the tools to run custom campaigns, create geo-targeted offers, and communicate more effectively with potential buyers in their areas. This marks a significant shift from earlier strategies that relied heavily on centralized marketing and top-down control.
Now, dealerships can independently manage their local marketing, reducing dependence on headquarters and speeding up execution. This empowerment has not only improved operational agility but also increased consumer engagement, especially in competitive urban centers and rapidly growing semi-urban regions.
Why Hyperlocal Marketing is the Future of Automotive Retail
India’s consumer behavior is witnessing a fundamental shift. With the widespread use of smartphones and growing internet penetration, customers are now digitally active and highly localized in their choices. Whether they are buying electronics, clothing, or vehicles, they tend to rely heavily on Google searches, online reviews, and local availability. In this environment, hyperlocal marketing—that is, marketing tailored to very specific geographic areas—has become not just useful but essential.
For automotive brands like Bajaj Auto, which has a nationwide network of dealerships, this means that each dealer must be capable of reaching its audience with personalized, culturally relevant, and timely messages. From promoting festive offers to running limited-time test ride campaigns or announcing new model arrivals, Glocal360 ensures that dealers can do it all with a few clicks, backed by real-time analytics. This not only boosts customer footfall but also drives better conversion rates, as potential buyers feel more connected to the dealership and its communications.
Pilot Launch for Bajaj Motorcycles: The Next Big Leap
Buoyed by the success of the initial rollout, Bajaj Auto is now preparing to launch a pilot program for Glocal360 in its Bajaj Motorcycles division, which caters to the commuter and mid-range bike segment. This division, which includes popular models like Pulsar, Platina, and CT100, reaches a much broader demographic across India’s heartland, making it an ideal candidate for hyperlocal marketing.
The upcoming pilot will allow Bajaj Auto to test the platform’s effectiveness in rural and tier-2 markets, where local trust and visibility play a big role in buying decisions. If the pilot performs well, it could pave the way for a nationwide rollout across thousands of Bajaj dealerships, making it one of the most comprehensive hyperlocal marketing transformations ever seen in the Indian automotive sector.
Leadership Perspective: Commitment to Digital Transformation
Speaking about the partnership, Manik Nangia, President of Probiking at Bajaj Auto Ltd., emphasized the company’s vision to integrate technology at every stage of the customer journey. He said, “At Bajaj Auto Ltd. Probiking, we are committed to accelerating digital transformation at the ground level, fuelling stronger brand presence, discoverability, and consumer engagement at every dealership touchpoint. We are excited to embark on this journey with AGL, whose deep expertise in hyperlocal marketing and customised tech stacks will help our dealer network deliver more relevant, timely, and impactful customer experiences. This collaboration is a step forward in strengthening our digital-first approach across premium classic & sports segments alike.”
Meanwhile, Rakesh Yadav, CEO of AdGlobal360, highlighted the larger strategic vision of the company. He stated, “At AGL, we believe the future of automotive marketing lies in the intersection of data intelligence, automation, and contextual relevance. With Glocal360, we’re not just digitizing dealer networks, we’re enabling them to respond to consumer intent in real-time. This mandate is a validation of our deep-rooted investments in scalable, made-for-India MarTech solutions that adapt to regional nuances while delivering national impact.”
About AdGlobal360: India’s Leading MarTech Innovator
Founded in 2009, AdGlobal360 has become a major name in marketing automation and digital transformation. Based in Gurugram and backed by Hakuhodo International, one of the world’s oldest and most respected advertising networks, AGL blends global expertise with Indian insight to create highly effective marketing solutions. The company has grown to a team of over 1100 professionals and operates in 8 global locations, serving clients across industries including automotive, FMCG, BFSI, e-commerce, and healthcare.
What sets AGL apart is its deep focus on localization, intelligent automation, and measurable outcomes. Whether it’s content marketing, digital branding, CRM management, or omni-channel campaigns, AGL brings data-first solutions tailored for the Indian market.
The Bigger Picture: Digital-First Dealerships
The Glocal360 deployment reflects a larger movement within the Indian business landscape. Dealerships across sectors are no longer just retail outlets; they are becoming digitally empowered experience centers. With tools like Glocal360, they can understand their customer better, speak the local language of communication, and convert intent into action—whether that’s a showroom visit, a test ride, or a vehicle booking.
For the end consumer, this means a more connected, convenient, and personalized journey, where every interaction—from an online search to an in-store experience—is aligned and efficient.
The collaboration between AdGlobal360 and Bajaj Auto Ltd. Probiking is not just a marketing initiative; it is a blueprint for how modern automotive brands must operate in the post-digital age. By empowering dealerships with real-time tools, local data, and automated campaign capabilities, the partnership has laid the foundation for a new era of hyperlocal, agile marketing in India.
As the pilot for Bajaj Motorcycles begins, the industry will be watching closely. If successful, this model could redefine how brands interact with customers on a regional level and offer a sustainable, scalable framework for hyperlocal marketing across industries.
