Miraggio, a rising homegrown fashion and lifestyle brand, has successfully raised ₹55 crore in its latest funding round. This significant investment will help the brand expand its retail network and build a stronger and smarter supply chain. Miraggio, known for its trendy and affordable handbags and accessories, is rapidly growing in India’s fashion industry and is now preparing for its next big step—entering offline retail while improving its delivery operations.
The company has confirmed that the fresh funding will be used mainly for two purposes. The first is to expand its retail presence across major Indian cities by opening exclusive brand outlets. These stores will allow customers to experience Miraggio products directly, increasing brand trust and offering a more personal shopping experience. The second goal is to improve its supply chain by investing in better technology, warehousing, and logistics. This will help the brand deliver products faster and with more accuracy, especially during peak shopping seasons like festivals or end-of-season sales.
Miraggio has built a strong reputation as a stylish, modern brand that provides high-quality handbags inspired by international fashion trends. Founded with the aim of making global-style accessories accessible to Indian women, Miraggio combines fashion-forward designs with affordability. All of its products are designed and manufactured in India, making the brand a strong supporter of the Make in India initiative. Over the past few years, it has gained massive popularity, especially among young women, thanks to its presence on leading e-commerce platforms like Myntra, Amazon, and its own website.
While online success has played a major role in the brand’s growth, the founders believe that offline retail is essential for the next stage. Physical stores will help customers touch and feel the products, enjoy store-exclusive collections, and receive styling advice. Miraggio plans to launch its stores in high-traffic areas of metro cities like Delhi, Mumbai, Bangalore, and Hyderabad. These new outlets are expected to boost brand visibility and offer a stronger connection with fashion-conscious customers.
Apart from expanding retail, Miraggio is also focusing on strengthening its supply chain. As online shopping continues to grow in India, quick and reliable delivery is key to keeping customers happy. The company will use part of the funds to set up new warehouses, automate inventory management using smart technology, and ensure faster movement of products. These improvements will also reduce delays and shipping errors, making the brand more efficient and customer-friendly.
Investors who participated in this Series A funding round include a mix of private equity firms and angel investors. They were attracted by Miraggio’s strong performance, high customer satisfaction, and the team’s clear vision for growth. The brand has shown excellent repeat purchase rates and has a scalable business model that makes it ready for the next level. According to sources, the investors see Miraggio as one of the most promising fashion accessory brands in India, with the potential to go global in the near future.
In a public statement, Miraggio’s founder and CEO expressed excitement about the funding and thanked the investors for their support. He mentioned that the brand’s goal is to become a household name in fashion, offering high-quality handbags to women across India through both online and offline channels. He also emphasized the brand’s commitment to building a sustainable and ethical supply chain, which includes eco-friendly packaging and cruelty-free materials like vegan leather.
The company also has plans to launch new categories such as wallets, laptop bags, and travel totes to meet the needs of modern Indian women. Collaborations with influencers, designers, and celebrities are also in the pipeline to boost brand engagement. In addition, Miraggio will introduce loyalty programs to reward its existing customers and attract new ones through creative marketing campaigns.
Miraggio’s journey reflects the larger trend in India where homegrown D2C (direct-to-consumer) brands are rising fast. Consumers, especially in the age group of 18 to 35, are now more aware of fashion and lifestyle choices. They seek stylish, functional, and affordable products from brands that understand their culture and aspirations. Miraggio fits perfectly into this demand, offering global designs with a local heart.
As the brand enters a new growth phase, it is well-positioned to become a leader in the women’s fashion accessories market. The ₹55 crore funding will fuel its ambition to create a strong offline presence and a more responsive supply chain. With new stores on the horizon, better delivery systems, and fresh product launches, Miraggio is set to become a powerful name in Indian fashion.In conclusion, Miraggio is more than just a handbag brand—it is a fashion movement that supports local production, modern design, and customer-centric growth. Its new funding will not only increase its footprint in retail but also enhance its ability to meet customer expectations with speed, style, and quality. As it continues to grow, Miraggio is expected to set new standards in the Indian fashion industry and inspire a new generation of women who love to look good while supporting local innovation.
