India, April 24, 2025: The Jaipuria Group, a diversified Indian conglomerate with a strong history in retail, beverages (Pepsi bottlers), and international brand partnerships, has purchased ClearDekho, India’s top inexpensive eyeglasses company. This acquisition is a turning point in ClearDekho’s development into a national powerhouse in the eyewear industry and reflects the business’s determination to provide all Indians with high-quality, reasonably priced eyeglasses.
With Jaipuria Group assuming the majority stake and coordinating the departure of all current shareholders within two years, the acquisition is a complete buyout. Eventually, the Group will own all of the business. Although ClearDekho will remain a stand-alone brand, Jaipuria Group will now be in complete control of the company, with a planned growth and expansion strategy in place. As the company grows, it could be incorporated into the parent company of the group.
ClearDekho’s objective of standardizing the fragmented eyeglass market in tier 2, 3, and 4 cities aligned with Jaipuria Group’s objective of creating a strong house of brands with mass-market appeal and solid retail foundations. With over 100 locations in more than 60 cities, ClearDekho has become a well-known brand in the Indian eyewear market, particularly in underserved areas. The brand’s hyperlocal presence and tech-enabled, omnichannel strategy have assisted in closing the accessibility gap in the optical retail market.
ClearDekho was chosen by CK Jaipuria Group as the best strategic match for its recently opened retail business, Jaipuria Brandz, after the company’s growth trajectory and special positioning in India’s burgeoning eyewear market were noticed. The Group already oversees high-end global brands like Ecco and Adidas, and it views eyewear as a high-potential market with room to grow quickly.
A bold expansion vision is part of the relationship. ClearDekho intends to grow rapidly with the goal of reaching a ₹300 crore topline in the next three years, supported by the retail experience and operational depth of the Jaipuria Group. Within five to seven years, the long-term goal is to acquire at least 10% of the Indian eyeglass market. Building a national brand while keeping a profitable business will continue to be the key goal. The company has already stated that it will open 80 to 100 additional locations in the next year, first strengthening its position in North India then strategically expanding into the western and southern parts of the nation.
“We are very excited and are looking forward to creating and building together and are confident that this acquisition will help ClearDekho transform into a national brand with a strong legacy,” continued Anuraag Jaipuria, Director, Jaipuria Brandz’’
“We’ve always believed in identifying high-potential, scalable consumer-facing businesses,” Ruchirans Jaipuria, Director, Jaipuria Brandz, continued. With its solid value proposition, clear road to profitability, and deep roots in the Indian heartland, ClearDekho stood out as a brand. With this acquisition, which is part of our Jaipuria Brandz portfolio, we hope to advance ClearDekho by growing its presence throughout India and establishing new standards for the retail of reasonably priced eyeglasses. In the eyewear industry, ClearDekho is a formidable competitor for our goal of creating a house of brands that dominate their respective markets.”
Shivi Singh, the founder of ClearDekho, commented on the news, saying, “This acquisition represents a major turning point in our path. It demonstrates our conviction that ClearDekho will be built for billions and beyond. We have the scale, operational strength, and strategic direction required to fulfill our goal of ensuring that all Indians have access to high-quality eyeglasses thanks to our partnership with the CK Jaipuria Group. Together with our category skills, their in-depth knowledge of retail and brand development will enable us to provide mass-market customers with better, quicker, and more effective service than in the past.
The acquisition shows ClearDekho’s goal of making a significant difference in the lives of regular customers. By partnering with one of the most reputable companies in India, ClearDekho will be able to expand its retail reach, improve its relationship with customers, and make significant progress toward its objective of being the most popular eyewear brand in India.
About ClearDekho
Shivi Singh launched ClearDekho with the goal of enabling the mass population in India to purchase reasonably priced, high-quality eyewear.
Over the past three years, ClearDekho has tripled its store count, opening more than 100 locations in more than 50 cities. With a gross margin of more than 65%, the company is well-positioned on India’s optical map, making it the most reasonably priced eyewear brand in the nation and one of the top competitors.
Our platform targets the low-income, mass-market population in India by improving access to reasonably priced eyeglasses in Tier 2, Tier 3, and Tier 4 towns and cities.
The goal of ClearDekho is to standardize the 80 percent of the Indian eyeglasses sector that is currently unorganized. Our goal is to make eyewear goods accessible and genuinely affordable for people nationwide by developing a highly scalable, sustainable, asset-light business.
About Jaipuria Group
The well-known and diverse Jaipuria Group is a corporate organization with a solid background and an international outlook.
From modest beginnings, the group has grown to employ over 2,000 people in over 35 sites around India. With the help of its founders, Mr. M. P. Jaipuria and Mr. C. K. Jaipuria, the company expanded from a single product to a multi-product enterprise that operates across several sectors. Mr. Anuraag Jaipuria and Mr. Ruchirans Jaipuria, the next generation, are spearheading the group’s expansion today with innovative ideas and capable leadership.
The Jaipuria Group, which has its headquarters in Delhi, is involved in the following industries: plastics, engineering, IT, retail, beverages, and real estate. The group is committed to conducting business with integrity, equity, and openness, always striving for mutually beneficial results.
Jaipuria gives itself to humanitarian causes as well. The organization backs a number of programs in the fields of education, healthcare, elder care, orphanages, and sports development. The group has accomplished a lot over the years, and for Jaipuria, this is only the start of a lengthy path of development and influence.
