GTC Network has appointed Gagan Sardana as Regional Head Sales (West), strengthening its leadership team as the network accelerates expansion across key advertising markets. In his new role, Sardana will work closely with the senior management to drive revenue growth and deepen market relationships in the West region.
Sardana brings over two decades of experience in media and entertainment sales leadership. Prior to joining GTC Network, he spent more than 10 years with Zee Entertainment Enterprises Ltd., where he managed large regional portfolios and delivered sustained revenue growth across GEC, movies, sports, music and regional channels. He has also led multiple market turnarounds and built strong advertiser and agency partnerships across key metros.
At GTC Network, Sardana will focus on strengthening the network’s presence in the West, scaling ad sales across television and digital platforms, and building strategic partnerships with agencies, brands and distribution partners. His appointment comes at a time when GTC Network is expanding its national footprint with a strong focus on content-led growth and technology-driven advertising solutions.
