Being pregnant is an incredible journey. While a mother-to-be focuses intensely on ensuring her baby’s comfort and well-being, she often neglects her own comfort. The need for a mother’s comfort, during and after pregnancy, is frequently overlooked, even by herself.
As her physique transforms during pregnancy, it’s imperative her attire adapts to guarantee her comfort. Brands such as Block Hop step in to fill this gap, providing stylish yet cozy and budget-friendly maternity wear. Every mother can confidently display her growing baby bump and wholeheartedly embrace the beautiful phase of motherhood.
The brand’s inception was influenced by its founders, childhood pals Ankieta Kothari and Natasha Agarwal, and their personal experiences with motherhood and the scarcity of essential clothing options. Ankieta remarks, “The focus of our clothing line is comfort.”
The garments, crafted from thermo-regulating bamboo cotton, range from coordinated sets and everyday wear to versatile tops and trousers. Designed with sustainability at its core, each piece is versatile enough for nursing, breastfeeding, or just everyday wear, not limiting it only to maternity purposes.
“Our aim was to establish a lasting maternity brand that serves during and post-pregnancy. It’s adaptable for nursing, and even if you aren’t pregnant, it’s designed to be worn after childbirth,” emphasizes the mom of two.
The brand prides itself on its high-quality, fashionable offerings, allowing women of all sizes to showcase their unique style. The recent collection features bright hues and elegant designs. Emphasizing comfort, the clothing avoids irritating embellishments and ensures adaptability for bodily changes, including post C-section transformations. The bamboo material further adds to the comfort with its cooling and UV protective attributes. “Comfort is our primary objective,” Ankieta emphasizes.
In an evolving Indian society where pregnant women are now confidently displaying their baby bumps, Block Hop seeks to make the journey from conception to childbirth and nursing as comfortable as possible.
“Modern women embrace and celebrate their pregnancy, desiring comfy attire to go with it,” Ankieta points out. The brand plans to introduce an athleisure range crafted from bamboo, alongside their current offerings which include children’s nightwear, matching outfits for parents and kids, and adult loungewear.
Ankita concludes, “We aim to broaden our reach. At Block Hop, we prioritize the customers’ needs, ensuring our maternity clothing is versatile and enduring.”
Items start at 4,000 and are available on blockhop.in
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