In a major leadership move that reflects Sterlite Group’s evolving vision and strategic goals, Sterlite Electric has officially announced the appointment of Namrata Mehra as the Head of Brand, Marketing & Communication Strategy. This new leadership role is not just limited to Sterlite Electric but also spans across its two key group companies — Resonia Ltd, a dedicated infrastructure execution company, and Serentica Renewables, the group’s clean energy arm. This collective appointment places Namrata in a central and high-impact role, where she will oversee how all three entities communicate, position themselves in the market, and connect with their key audiences.
This move comes at a time when the energy and infrastructure sectors are increasingly focusing on integrated communication strategies, sustainability narratives, and digital branding, making Namrata’s appointment both timely and visionary. Her presence is expected to influence how Sterlite Electric and its affiliated companies narrate their journey, scale their brand influence, and reinforce their role as major players in building India’s future power infrastructure.
Unifying Communications Across Power, Infrastructure, and Clean Energy
Namrata Mehra’s new role brings together three powerful business verticals under one communication leadership framework. By leading Sterlite Electric, Resonia Ltd, and Serentica Renewables, she will ensure that the brand message, tone, and corporate identity are aligned across platforms and projects. This unified approach is essential in today’s market, where businesses need to speak with one strong, consistent voice to customers, investors, government stakeholders, and the general public. Namrata will be responsible for shaping strategic narratives, managing corporate media presence, building internal employee engagement, and driving digital transformation in communications.
Her approach will be built on performance marketing, customer-centric branding, and design thinking, all rooted in a modern understanding of today’s fast-paced media landscape. In an environment where companies are judged not only on what they do but also how they communicate their purpose, Namrata’s appointment is a significant investment in the Sterlite Group’s long-term brand equity.
Bringing 25 Years of Leadership in Communications and Marketing
Namrata Mehra joins Sterlite Electric with more than two decades of rich and diverse experience in communications, branding, sustainability, and leadership strategy. Over the course of 25 years, she has worked across multiple domains, bringing deep knowledge in corporate communications, integrated marketing, brand strategy, employee engagement, ESG communication, and project execution. Her career has spanned leadership roles in prestigious companies including her most recent tenure at Godrej Properties Limited, where she made notable contributions to brand enhancement and stakeholder relations.
Namrata’s background makes her especially suited to lead cross-sector initiatives where marketing, corporate purpose, and stakeholder trust must intersect seamlessly. Her strength lies in narrative development, strategic planning, and creating meaningful brand experiences that reflect a company’s values and aspirations. She also brings a forward-thinking mindset on sustainability and ESG, two areas increasingly vital for long-term business success and investor confidence.
Leadership Reactions and Confidence in the Appointment
The announcement of Namrata’s appointment has been met with enthusiasm from the leadership at Sterlite Group. Ruhie Pande, the Group CHRO and Group Chief of Marketing and Communications at Sterlite, shared her excitement by saying, “We are happy to have Namrata on board to lead our Brand, Marketing and Communications functions. We aim to leverage her diverse expertise to enhance our overall corporate reputation.” This shows the organization’s clear belief that brand leadership today is not just about visibility but about trust, purpose, and strategic influence.
Namrata Mehra, in her own words, expressed her enthusiasm for the journey ahead. She said, “I am delighted to be part of the Group, known for its commitment to shaping India’s power infrastructure. I am looking forward to leading efforts towards creating a differentiated positioning as well as harnessing strategic communications and performance marketing for all our businesses.” Her statement reveals a commitment not just to traditional branding but to future-facing brand architecture, data-driven marketing, and storytelling that aligns with national priorities such as renewable energy and infrastructure development.
Driving the Future of Brand Strategy in Power and Energy Sectors
As Namrata steps into this new role, the expectations are high. She is set to transform the way the Sterlite Group tells its story, both externally to its investors and customers and internally to its teams across India. Her appointment symbolizes a growing trend in the power and energy industry where companies are placing a premium on brand stewardship, reputation management, and stakeholder communication.
With her guidance, Sterlite Electric is expected to elevate its brand visibility, improve investor and public relations, and establish a stronger thought leadership position in the areas of renewable energy, transmission infrastructure, and clean technology. She will also spearhead the design of employer branding initiatives, ensuring that the company continues to attract top talent who are aligned with the organization’s mission of powering India responsibly and sustainably.
ESG and Sustainability as Pillars of Future Communication
One of Namrata Mehra’s core areas of strength is her experience in Environmental, Social, and Governance (ESG) strategy. In her new role, ESG will play a critical part in shaping Sterlite’s narrative. From highlighting clean energy initiatives at Serentica Renewables to promoting responsible project development by Resonia Ltd, her communication roadmap will emphasize transparency, impact, and accountability.
In today’s global economy, ESG-focused branding is no longer optional—it is a must. With investors, media, and consumers all demanding ethical governance and environmental responsibility, Namrata’s skillset will help Sterlite Group not only meet these expectations but lead the conversation. She will also work to ensure that these efforts are communicated clearly and effectively, using content marketing, digital platforms, press relations, and integrated campaigns.
Digital Branding and Performance Marketing in the Spotlight
Namrata’s previous work also highlights her deep knowledge of digital marketing and transformation, making her ideal for leading Sterlite into a tech-enabled brand future. From boosting online visibility to leveraging digital tools for marketing analytics, social listening, and campaign optimization, her strategies are expected to maximize ROI on branding investments. She will focus on building a strong online presence for all three entities — Sterlite Electric, Resonia, and Serentica — ensuring they remain at the forefront of their respective industries.
In a world driven by real-time information, social media influence, and data-led decision-making, Namrata is expected to introduce advanced communication tools and real-time measurement techniques that can support brand agility and enhance impact across geographies.
Educational Background and Professional Vision
Namrata Mehra holds a Master’s degree in Marketing & Strategy from the Indian School of Business (ISB), one of India’s premier business schools. This educational foundation, combined with her years of practical experience, positions her as both a strategic thinker and a hands-on executor. Her vision is to build communication platforms that not only talk about Sterlite’s offerings but also inspire trust, spark innovation, and connect emotionally with stakeholders.
Her leadership is expected to introduce design-led storytelling, customer-first brand experiences, and integrated marketing ecosystems that serve not only commercial goals but also social impact.
The appointment of Namrata Mehra marks a significant milestone in the evolution of Sterlite Electric and its group companies. It reflects a growing understanding that in industries as critical as power, energy, and infrastructure, effective communication is just as vital as operational excellence. With her vast experience, strategic mindset, and passion for purposeful branding, Namrata is poised to lead a transformation in how Sterlite connects with the world.
As she takes charge, Sterlite Electric, Resonia Ltd, and Serentica Renewables are expected to see more unified messaging, stronger digital campaigns, and a more compelling corporate voice that drives stakeholder confidence and customer engagement. Her appointment is not just a personnel change—it’s a powerful strategic decision that could shape the future of power communications in India and beyond.
