India’s vehicle population is exploding, with more than 300 million cars and two-wheelers on the road. Yet, the sector that maintains and services them remains highly fragmented, unorganized, and inconvenient for customers. Recognizing this gap, Rishabh Shukla, a 29-year-old mechanical engineer and entrepreneur, founded MechServi in Lucknow. Recently recognized at the 50 Entrepreneurs of the Year Awards 2025, Shukla is on a mission to redefine auto-care in India through technology, structured operations, and vendor empowerment.
The Work – Structured Care for Vehicles
MechServi’s journey began with doorstep car and bike washing services, booked easily through WhatsApp. The convenience of trained, uniformed service agents arriving at customers’ homes quickly gained traction. Transparent pricing, professional service kits, and subscription-based packages set the company apart.
But MechServi is more than just a cleaning service. Its ambition is to become a full auto-care marketplace, offering access to washing, detailing, battery replacement, tyre repair, and even emergency on-road support through a single digital platform. The approach mirrors how platforms like Zomato or Urban Company formalized food delivery and home services.
Impact – Customers, Vendors, Industry
- For Customers: Time saved, transparent rates, and hassle-free vehicle care at home.
- For Vendors: Training, steady income, digital onboarding, and recognition.
- For the Industry: Standardization, digital payments, quality checks, and data-driven operations.
Already, MechServi has crossed hundreds of washes per month, secured B2B contracts with Skoda dealerships, and built a loyal base with subscription renewals.
Technology – SaaS at the Core
MechServi’s upcoming ecosystem includes:
- Customer App: Subscription management, booking, loyalty rewards.
- Vendor App: Job assignment, payout tracking, performance data.
- Admin Dashboard: AI-powered CRM for demand forecasting, customer tracking, and operational efficiency.
The company’s goal is to not only provide services but to become the SaaS backbone of India’s auto-care industry.
Market – A $10 Billion Opportunity
With only 5% of India’s auto-care sector organized, the market potential is massive. Rising urban populations, increasing vehicle ownership, and growing demand for convenience create the perfect storm for MechServi’s growth. Subscription-first revenue ensures repeat business, while dealership tie-ups add enterprise stability.
The next phase: expanding into Delhi NCR, Bangalore, and Pune within two years and scaling to 50,000 monthly bookings within three years.
Investor Appeal – High Frequency, High Retention
Vehicle washing is a repetitive, unavoidable need. MechServi taps into this high-frequency market while building loyalty through subscriptions. Vendors stay engaged due to reliable payouts, while customers enjoy long-term convenience.
With repeat customers already making up over 50% of bookings, MechServi is positioned as an investor-ready model, with opportunities in equity funding, SaaS partnerships, and expansion capital.
Recognition – National Spotlight
At the 50 Entrepreneurs of the Year Awards 2025 in New Delhi, Rishabh Shukla was felicitated on stage with a trophy and certificate. The recognition was more than symbolic—it was proof that Tier-2 city founders can build nationally scalable, tech-enabled businesses.
About the Founder – Rishabh Shukla
Rishabh Shukla is a mechanical engineer turned entrepreneur with three years of experience in helping SMEs go digital. In 2024, he founded MechServi to bring structure and technology to India’s auto-care sector.
An avid reader, explorer, and long-distance runner, Rishabh combines ambition with calm leadership. His vision is to make MechServi India’s first nationwide auto-care brand, built on trust, vendor empowerment, and SaaS technology.
Conclusion
MechServi is more than a startup. It’s a blueprint for how India’s service industries can be formalized through technology and vision. With recognition, traction, and a clear growth roadmap, the company is positioned to become a category leader. For customers, it’s convenience.
For vendors, it’s livelihood.
For investors, it’s opportunity.
