Glance, a subsidiary of InMobi and backed by Google, has officially announced the launch of its revolutionary AI-powered shopping platform, Glance AI, for Samsung Galaxy smartphones in the United States. This move marks a significant milestone in the future of mobile commerce, as Glance AI aims to redefine how users shop directly from their lock screens.
Unlike traditional shopping apps, Glance AI utilizes generative AI to deliver a hyper-personalized experience. It allows users to receive tailored fashion recommendations by simply uploading a selfie. The platform uses advanced AI styling algorithms to show users how they would look in various outfits, offering a unique blend of fashion discovery and digital try-on technology. This approach removes the guesswork from online shopping and helps customers make more confident buying decisions.
What makes this rollout even more exciting is its integration with Samsung devices. The platform is currently being launched on Samsung Galaxy S22, S23, S24, and the upcoming S25 series, with full availability expected within the next 30 days. By collaborating with Samsung, Glance AI ensures that the shopping experience is seamless, fast, and visually engaging right from the user’s lock screen.
In its initial phase, Glance AI will focus primarily on fashion products. However, the company has ambitious plans to expand its offerings to include beauty products, accessories, and even travel services. This expansion is expected to roll out later in the year and aims to make Glance AI a one-stop destination for all lifestyle needs.
One of the most notable aspects of this launch is that Glance AI is fully opt-in, meaning users will have complete control over whether they want to use it. This feature respects user privacy and gives people the freedom to explore the platform only if they find it useful. In India, Glance’s lock screen platform includes ads, but for now, the U.S. version appears to be ad-free, enhancing the user experience even further.
From a technical perspective, Glance AI is powered by real-time personalization, visual discovery, and instant shopping, making it one of the first platforms to combine all these elements into a single mobile interface. The company believes that the next generation of mobile shopping will be immersive, visual, and AI-native, and Glance is leading the charge.
The potential benefits for users are vast. With Glance AI, they no longer need to scroll through endless catalogs. Instead, they receive tailored suggestions based on their appearance, preferences, and shopping behavior. This saves time and makes online shopping more efficient and enjoyable.
In terms of strategic impact, this move could change the future of e-commerce, especially on mobile platforms. As more users shift toward mobile browsing and shopping, solutions like Glance AI could become the new standard for AI-assisted retail. It also gives Samsung Galaxy phones a unique edge over competitors by offering an exclusive smart shopping experience.
This collaboration between Glance and Samsung is also a sign of increasing partnerships between tech and commerce platforms, where AI becomes the bridge that connects consumer desire with retail fulfillment in real time.
The official statement by Glance says that the platform will continue to evolve with more features in the coming months, including social sharing, reward-based incentives, and real-time influencer recommendations. These additions are expected to increase user engagement and make shopping even more interactive.
Ultimately, Glance AI is not just a feature—it’s a reimagining of digital retail. By bringing AI to the lock screen, Glance is introducing a futuristic concept where your smartphone understands your style, offers curated suggestions, and helps you shop—all before you even unlock the device.
For users who love shopping, fashion, and new technology, Glance AI offers a convenient, intelligent, and engaging way to interact with products. And for Samsung, this partnership reflects a continued focus on innovation and premium user experience.
