In a world increasingly driven by fast fashion, where trends change with the swipe of a screen, one woman is defying the tide by embracing timelessness—one weave at a time.
Meet Meghna Tewari, the Founder and Managing Partner of Bigsarees, a premium Indian clothing brand that doesn’t just sell sarees—it tells stories. With over 25 years of experience in the world of marketing, Meghna’s journey from the polished corridors of corporate life to the soulful alleys of Indian handlooms is as inspiring as it is authentic.
Bigsarees is not just a brand; it is a movement. A revival. A celebration.
From Corporate Boardrooms to Cotton Fields
Raised in a disciplined and values-driven defence family, Meghna imbibed early on the importance of resilience, adaptability, and integrity. These weren’t just life lessons—they would become the backbone of her entrepreneurial venture.
After decades of building brands and running marketing campaigns, Meghna found herself yearning for more than just market shares and ROI. What began as a passion project—born out of her deep love for Indian textiles, sustainability, and the stories of rural women—soon grew into Bigsarees, a platform that brings the forgotten artistry of Indian weaves to the global forefront.
“I didn’t leave the corporate world because I had to—I left because I wanted to create something meaningful,” Meghna shares.
Bigsarees.in: More Than Just a Saree Shop
Bigsarees.in is not your average e-commerce platform. It is an ecosystem where heritage meets modernity, where tradition is preserved not just in cloth but in community. Each saree or fabric is handwoven, hand-embroidered, and heartfully crafted by women artisans from across India—Kutch to Kanjeevaram, Banaras to Bengal.
The brand takes pride in employing an all-female workforce, supporting women not just economically but socially. From looms to logistics, Bigsarees stands as a symbol of female empowerment.
“Every saree we sell carries not just the thread of fabric, but the thread of a woman’s dream,” Meghna says with pride.
Bigsarees has now blossomed into a name that is synonymous with authenticity, elegance, and ethical fashion. But behind every product lies a purpose: to revive the forgotten weaves of India and to give back to the hands that make them.
Empowering One Artisan at a Time
What sets Bigsarees apart is its deep-rooted commitment to artisanship. India’s rich textile legacy has often been sidelined by mass production and machine-made imitations. Meghna is changing that by working closely with artisan clusters, ensuring fair wages, sustainable practices, and global visibility.
“These women aren’t just making clothes—they’re preserving history,” Meghna says. Many of the techniques used by her artisans—such as Pochampally ikat or the intricate Kantha stitch—have been passed down generations. With every sale, Bigsarees ensures that these techniques are preserved, and the artisans behind them are celebrated.
Balancing Traditions and Modern Realities
Being a woman entrepreneur in a traditional and male-dominated textile industry is no small feat. Meghna often speaks about the challenges of navigating societal expectations, particularly within a joint family setup. Yet, she credits her family for being her emotional anchor, especially during the brand’s formative years.
Her biggest source of inspiration? The everyday woman.
“From homemakers to hustlers, artisans to achievers—every woman has a story worth telling,” she says. These stories often find their way into Bigsarees’ social media presence, where Meghna shares tales from the looms, moments of joy from customers, and behind-the-scenes snippets that showcase not just the product, but the process.
Her emotional intelligence, grounded leadership, and unwavering sense of purpose have helped her turn obstacles into stepping stones.
The Digital Drape of Bigsarees
Through a growing digital community, Bigsarees has become a storyteller in its own right. On Instagram and other platforms, Meghna curates content that blends tradition with contemporary relevance—offering not just styling tips, but also cultural insights, historical context, and artisan spotlights.
“People don’t just buy what you sell—they buy why you sell it,” Meghna reflects. And indeed, the why behind Bigsarees is powerful.
The Yoga of Life and Leadership
When she’s not curating the next collection or mentoring aspiring entrepreneurs, Meghna finds solace in yoga, culture trails, and quiet reflections. This holistic lifestyle reflects in her brand ethos too—slow, mindful, and deeply connected to the roots.
She often says, “Success is not in the numbers. It’s in the messages I get from women who wore a Bigsarees saree to their daughter’s wedding, or from an artisan who could finally send her child to school.”
Looking Ahead: Stitching the Future with Purpose
As Bigsarees continues to grow, Meghna’s vision remains crystal clear—to make Indian handlooms a global symbol of elegance and resilience, while creating a strong support system for women across the value chain.
Whether you’re draping a saree for the first time or gifting one to your mother, Bigsarees.in invites you to become part of something larger—a movement that celebrates heritage, empowers hands, and connects hearts.
In Meghna Tewari’s words, “Every thread has a voice. And through Bigsarees, we’re making sure it’s heard.”
