Bengaluru, India — June 11, 2025:
GIVA, a fast-growing name in the direct-to-consumer (D2C) jewellery market, is set to raise ₹450 crore in a fresh funding round. This round will be led by private equity firm Creaegis, along with participation from other investors. This investment marks a significant milestone in GIVA’s journey and will help the brand expand its online and offline presence across India.
Founded in 2019, GIVA has made a name for itself with affordable silver jewellery that appeals to young Indian shoppers. The company sells stylish rings, earrings, bracelets, necklaces, and even personalized jewellery, directly to customers through its website and a growing network of physical stores.
The upcoming ₹450 crore funding is expected to power several key areas of GIVA’s business. It will support the launch of new products and categories, boost retail growth by opening more stores in Tier 1 and Tier 2 cities, strengthen digital marketing campaigns, and enhance technology such as AI-based personalization and customer service tools.
This isn’t the first time GIVA has attracted investor interest. In earlier rounds, it received backing from names like Sixth Sense Ventures and A91 Partners, which helped scale up its operations and establish itself as a recognizable jewellery brand.
GIVA’s business model follows the D2C approach, which means it sells directly to customers without involving middlemen. This helps the company offer high-quality jewellery at affordable prices. The focus on silver jewellery makes it an attractive choice for India’s fashion-conscious younger population. The brand also offers customization options, making it popular with millennials and Gen Z.
Though GIVA started as a digital-first brand, it has now shifted to an omnichannel strategy. The brand has opened over 50 experience stores across India and plans to use the new funds to expand this further. These stores allow customers to try jewellery in person, building trust and improving the buying experience. This hybrid online-offline model is becoming popular among D2C brands that aim to reach a wider audience.
While the company has not made an official announcement, sources say that GIVA’s CEO and founder Ishendra Agarwal is leading this fundraising initiative to build GIVA into India’s most-loved jewellery brand. A company executive mentioned that the goal is to reach more customers, add new collections, and improve both digital and in-store experiences.
The funding round is being led by Creaegis, a Bengaluru-based private equity firm known for investing in tech-enabled, high-growth companies. Creaegis typically backs growth-stage startups in consumer, health, and fintech sectors. Their investment in GIVA signals strong confidence in the brand’s potential to scale.
India’s jewellery market is one of the largest in the world, estimated to be worth over ₹5 lakh crore. While gold has traditionally dominated the sector, silver and fashion jewellery are fast-growing segments. The new generation prefers modern, everyday jewellery that’s both stylish and budget-friendly. GIVA is tapping into this demand by offering a wide variety of designs, fast delivery, and easy return policies.
The silver jewellery market, in particular, is growing at a rate of over 20% CAGR, creating new opportunities for digital-first brands like GIVA.
What gives GIVA an edge is its smart mix of fashion and technology. The company uses data analytics to study customer preferences and launch new products quickly. It also collaborates with influencers and celebrities on platforms like Instagram and YouTube, helping to boost brand awareness and sales.
Another area where GIVA excels is packaging and gifting. With beautiful presentation and thoughtful design, GIVA jewellery is a popular choice during festivals, weddings, and special occasions. The company also focuses on excellent customer service, earning a loyal base of returning customers.
With the ₹450 crore raised, GIVA plans to launch exclusive collections, expand into new cities, and invest in AR try-on technology. It also aims to explore international markets, especially in Southeast Asia, where the demand for Indian-designed jewellery is rising. Additionally, the company will strengthen its loyalty program and improve post-sale support to build lasting customer relationships.
GIVA is also expected to hire new talent across its technology, marketing, and retail teams to support the next phase of its growth.
This funding round is also a positive sign for India’s D2C ecosystem. Investors are increasingly looking for startups that offer profitable growth, strong customer loyalty, and digital scalability. Jewellery, though traditionally offline, is now seeing a digital revolution — and brands like GIVA are at the front of this shift.
GIVA’s ₹450 crore funding round, led by Creaegis, marks a major step forward for the Bengaluru-based startup. With a focus on affordability, design, and customer experience, GIVA is reshaping how Indians buy jewellery. The fresh funds will fuel expansion, technology upgrades, and deeper customer engagement — bringing the brand closer to becoming a household name.
