A.R ( Ambati – Ambani Group ) Solutions Private Limited (WWW.DIALJIO.COM) is a Private incorporated on 29 October 2012. It is classified as Non-govt company and is registered at Registrar of Companies, Hyderabad. It is involved in Software publishing, consultancy and supply [Software publishing includes production, supply and documentation of ready-made (non-customized) software, operating systems software, business & other applications software, computer games software for all platforms. Consultancy includes providing the best solution in the form of custom software after analysing the user’s needs and problems. Custom software also includes made-to-order software based on orders from specific users. Also, included are writing of software of any kind following directives of the users; software maintenance, web-page design].Developing a Content Marketing Strategy
We have to provide digital services, digital products, we promote branding for products & services with content
We have to develop digital assets & its management
Our major goal to give ultimate info to our customers & clients
It’s a big promise: perfect content marketing.
But it is possible if you understand how content fits into your overall digital marketing strategy.
And done right, your content marketing will not only attract prospects, but also move them through a marketing funnel to drive more sales and grow your business.
In this chapter, we cover the basics of a successful content marketing program, including methods and metrics, the business roles that should own your content marketing, and the lingo you’ll use to talk about it.
Methods of Well-Executed Content Marketing
Let’s start with a thorough understanding of what we mean when we say content.
You see, most businesses miss out on a lot of opportunities because their vision for content marketing is too small.
As a result, they’re churning out content but not getting great results. And here’s why: content in and of itself isn’t what drives traffic and sales.
Your content needs to be “perfect.”
Now, what do we mean by that?
Perfect content isn’t about you, your brand, or your objectives. It’s about delivering the right information to your prospects at exactly the right point in the customer journey.
For instance, for the software company Freshbooks, this web page represents perfect content marketing for a prospect who needs pricing information to make an informed buying decision.
How Does Digital Marketing Work?
In many ways, digital marketing is no different than traditional marketing. In both, smart organizations seek to develop mutually beneficial relationships with prospects, leads, and customers.
But digital marketing has replaced most traditional marketing tactics because it’s designed to reach today’s consumers.
As an example…
Think about the last important purchase you made. Perhaps you purchased a home, hired someone to fix your roof, or changed paper suppliers at your office.
Regardless of what it was, you probably began by searching the Internet to learn more about available solutions, who provided them, and what your best options were. Your ultimate buying decision was then based on the reviews you read, the friends and family you consulted, and the solutions, features, and pricing you researched.
Most purchasing decisions begin online.
That being the case, an online presence is absolutely necessary—regardless of what you sell.
The key is to develop a digital marketing strategy that puts you in all the places your followers are already hanging out, then using a variety of digital channels to connect with them in a multitude of ways…
…Content to keep them updated with industry news, the problems they’re facing, and how you solve those problems…
…Social media to share that content and then engage with them as friends and followers…
…Search engine optimization (SEO) to optimize your content, so it will show up when someone is searching for the information you’ve written about…
…Advertising to drive paid traffic to your website, where people can see your offers…
…And email marketing to follow up with your audience to be sure they continue to get the solutions they’re looking for.
When you put all these pieces together, you’ll end up with an efficient, easy-to-operate digital marketing machine. And while it looks intimidating to build that machine from scratch, it’s as simple as learning and integrating one digital marketing tactic at a time.
Which is why we’ve put together this guide: To help you build or refine your own digital marketing plan without the false starts and missteps that come with doing it alone.
What Are the Benefits of Digital Marketing?
Having a strong digital presence will help you in multiple ways:
It will make it easier to create awareness and engagement both before and after the sale
It will help you convert new buyers into rabid fans who buy more (and more often)
It will kickstart word-of-mouth and social sharingand all the benefits that come with them
It will shorten the buyer’s journey by presenting the right offers at the right time
Learn the Strategies That Get Real Results
Be aware, the digital marketing scene is ever changing. Gurus, podcasts, and bloggers declare a tool or tactic hot one week and dead the next.
The truth is, digital marketing is less about “digital” and more about “marketing,” largely because digital marketing has come of age. Its fundamentals have already been established.
At Digital Marketer our objective is to clear the confusion about the tactics that work and how to use them to grow your business. We stand firmly against the so-called “gurus” who promote the next “shiny object” or “quick fix” that will reportedly kill email marketing, digital advertising, or search engine optimization.
Here, we’re all about the fundamentals.
As you’ll see in this guide, these 8 core disciplines of digital marketing will be critical to your business growth today, tomorrow, and for years to come. Each of these disciplines will be covered in depth in a chapter of this Ultimate Guide to Digital Marketing as shown below.
About The Ultimate Guide to Digital Marketing
Digital marketing isn’t magic, and you don’t need to be a computer whiz to be good at it. If you offer a product or service that the market desires, you can successfully market them in digital channels using the strategies taught in this guide.
The Ultimate Guide to Digital Marketing doesn’t present hype about the latest flashy tactics in marketing—digital or otherwise. Instead, this resource covers foundational disciplines such as content marketing, social media marketing, and email marketing, always in the context of the goals that businesses care about.
These goals include acquiring new leads and customers, monetizing the leads and customers you already have, and creating communities of brand advocates and promoters.
DIGITAL MARKETING ASSETS
YOUR WEB PRESENCE IS A DIGITAL BUSINESS AND MARKETING ASSET
In many instances, if you wanted to attempt to sell your business, the likely buyer would want to buy the digital assets of the business. These would form part of the sale.
In the digital world, your digital marketing assets are anything that creates visibility online. In addition, they help people find and do business with you. They include:
Domain
Website
Social media profiles and online advertising accounts
DOMAIN REGISTRATION
Your domain name is your online business address. You spend hours finding that perfect domain name that aligns with your business but then you have someone else register the domain on your behalf. If this happens to come to pass, chances very good that the person associated with the domain is them, not you.
To have anyone else hold that name is a disaster waiting to happen. If they control of your domain, they could hold you hostage. Or even worse, they could let your domain expire and not let you know. If this happens, you’ll have to try to recover the domain.
The domain registrars usually send a notice to those listed on the registration in advance of the domain expiring. If you aren’t on of those listed on the domain registration, you won’t be warned. If your domain expires and your website is unreachable, it doesn’t take long for Google to notice and remove your website from the search results.
WEBSITE
You need to be careful about who builds your website and where it is hosted. (This is not as critical as your domain.)
There are two parts to any website:
Website hosting, and the
Website itself.
You website hosting is a rented property that houses your website. Many web developers re-sell hosting services as part of their business model. However, it is up to you if you want to host with them or get an end-user hosting account.
Host with the developer if you believe you will have a long-term relationship with then. Just be sure you have access to both the hosting account and the WordPress website as an administrator. You will want to move your website if anything happens to your relationship with the hosting provider. To do this you will need access as an administrator.
Often the web development firm will not give you access to the website. This is until you have paid for the work in full. That’s perfectly fine when all is well. But if you have a dispute with the firm because they aren’t delivering what they promised or their work is not what you had expected, you will have trouble gaining access to the website in order to move it or fix it.
When it comes to the content of your website, you also need to have a backup in case anything happens. Website content includes your design, content management system and the content you create.
SOCIAL MEDIA AND ONLINE ADVERTISING
Technology companies understand the importance of security. When you create your profiles, you should not provide your personal login information to anyone. Most social media platforms that provide company-specific accounts allow you to add people as administrators without turning over your mail password. The same holds true for your advertising accounts. All these digital marketing assets have (or should have) the ability for you to add managers to your profiles.
